





With a confirmed winner, shift allocation to one hundred percent using a single, auditable action, then archive the variant set. Update snapshots, verify analytics continuity, and notify stakeholders automatically. This crisp rollout reduces anxiety, encourages decisive action, and preserves the exact context that produced the result.
Treat experiments like code. Track changes, reviewers, and notes, link to related issues, and export diffs of copy or styling. When new teammates join, they can trace decisions across time, understanding not just what won, but why alternatives failed against real traffic and constraints.
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